Joseph Martin - Business Area

Choose Rugs for Home or Business

2022-01-25

Anyone who has ever purchased a rug knows how much thought goes into selecting the right one. Consider the space, its shape, purpose, surrounding decor and many other factors. What about when you are choosing a rug to cover a space other than your home? When you're choosing a rug to be used in a business space, there are many other factors that must be considered. Here are some significant considerations for each. How to Choose a Rug for Your Home Keep in mind that you will be seeing this space every day. After a hard day at work, you'll come home to see the carpet. You want to find something that will bring joy to your heart and calm your mind. A preppy patterned rug can be used to brighten up a room with a couch set in a solid color. For a kid's room, you can also choose a 'char

Outsourcing

What Are the Benefits and Risks of Implementing Global Help Desk Services?

Joseph Martin

2021-11-18

The benefits of a Global Help Desk Service are many and that is the reason why many corporate giants invest in a global help desk partner. However, the risk associated with handing over an important part of your business cannot be ignored. Benefits of Implementing Global Help Desk Services Single point of contact A global help desk helps identify the problem sooner and also provides quick solutions that minimize the impact of the issue on the business, especially as it acts as a single point of contact for clients. Enables IT support at a lower start-up level Implementing global help desk services enables IT support at a lower start-up level, thus helping organisations control operational costs, which is obviously much less when compared to the cost of hiring and employing d

Business

Welding Equpiments

Joseph Martin

2021-11-18

It is an arc welding process wherein coalescence is produced by heating the job with an electric arc struck between a tungsten electrode and the job. Here are some brief on different type in Welding and Cutting Equipment. The electrodes used in this process are made of either Tungsten or Thoriated Tungsten. Thoriated Tungsten electrodes run cooler than plain tungsten electrodes and maintain square arcing ends but it is more expensive. A Shielding gas: A Shielding gas (Argon, Helium, Nitrogen, Carbon dioxide or a mixture of gases etc.) is used to avoid atmospheric contamination of the molten weld pool. The inert gas blanket shields the entire weld area from the atmospheric attack eliminating the need for any flux. General inert gas used is Argon though Helium or a mixture of the two m...

Accounting

10 Things to Find Out While Selecting a Small Business CPA Firm

Joseph Martin

2021-11-18

Looking to hire a Certified Public Accountant (CPA) firm for your small business? Going the CPA way might actually make sense over hiring just any accountant. The problem is, how do you know which is the right CPA firm for you? Here are some of the factors to consider while selecting a small business CPA firm.1. Does the firm specialize in serving small businesses like yours? A CPA firm specialized in serving small businesses is likely to understand and address the challenges unique to small businesses more effectively than one that is not. Also, it is likely to be efficient and agile in serving your needs as its services, processes and operations are built to cater to small businesses.2. Does the firm have any client(s) in your industry? A CPA firm specializing in serving small businesses

Career Advice

Cubicle Cultures

Joseph Martin

2021-11-17

At 48, I feel a bit old for a career change but so many people do it. I've read tons of articles and columns of how happy people are by eschewing corporate America, buying a cheap van, fixing it up, and hitting the road. Many of those stories don't give enough detail on how these "travelers" actually pay for all this which is why I call BS on most them. But a bit of legwork finds that they had plenty of money in savings of one sort or another and, really, living in a van is a hell of a lot cheaper than a mortgage. These travelers discovered themselves and realized what makes them happy. Most literally moved into industries they've always wanted, ie information technology (IT), creative, or whatever. A great many of them are close to my age, albeit usually younger, and just roll with it. ...

Advertising

Top Mistakes In Advertising & How To Avoid Them: Part 9 of 10: Giving Up Too Soon

Joseph Martin

2021-11-17

Through the first eight articles, we've talked about opportunities of how to invest your advertising funds. Strategies you can do to make sure you get more out of your media placement. Tracking your messages. Making sure that you get in front of the right audiences and spending smarter, are all powerful tips. I think they will stand you in good stead. I know they've worked for me for countless applications and clients for three decades, so that's the best barometer I can offer. One thing that I have found in a number of clients is their hesitancy to revisit a previous media. Because they haven't done the necessary testing and because they have bailed too soon to really see if a campaign is working. This is why I implore you to please take the time to test and measure because your ...

Business

Exploring the Nuances in the Relationship “Culture-Strategy” for the Business World

Joseph Martin

2021-11-16

EXPLORING THE NUANCES IN THE RELATIONSHIP "CULTURE-STRATEGY" IN THE BUSINESS WORLD Keywords: Strategic management, strategy, organization culture, entrepreneurship. JEL: L1, M14, L26. INTRODUCTION A group of three prominent scholars from the University of National and World Economy (UNWE) constitute the main source of supplying knowledge for the potential realizations of the relationship "culture-strategy", arising in (or associated to some extent with) the world of business. As a whole the results of their research work constitute a thorough review of key nuances in the mentioned relationship, already identified by prominent international explorers and/or consultants in respective publications the majority of which date back from the 1970s to the late 1990s of the previous cen...

Business Travel

Advantages Provided by Private Transportation Companies

Joseph Martin

2021-11-16

If you are going in a different city for a business trip, or to mix business with some pleasure, you can think about hiring private transportation in that city. In doing so, you get some obvious advantages.Generally, corporate transportation makes use of glamorous vehicles - such as limousines. Certainly, riding in a stretch limo to a business meeting is one of the most effective ways to let other people know about your social, financial and hierarchical power in the organization.Hiring corporate transportation lets you use world class cars based on a contract. Therefore, you just have to pay for the service only when it is needed, and you can use it as frequently as you like. When you would rather spend time in the car to discuss business plans and close deals, corporate transportation pr

Advertising

How to Add Personality to Content

Joseph Martin

2021-11-15

One of the founding principles of content marketing is to keep the readers of your content engaged. There are numerous methods you can use to do this, but one way that has been proven highly effective is to bring personality to your content. If you want to create content for your website that is entertaining, though, you may find yourself running into writer's block as you brainstorm topics and try to come up with content that is fun to read and informational for your audience. If you're having trouble making your content shiny and personable, there are some tricks you can use to add personality to the content you produce. Tricks to add personality to commercial website content include: Tell good stories Aim for the emotions Use rhetorical questions Tell Good Stories ...

Security

Biometric Access Control – Fast, Secure, Easy to Use, and Excellent ROI

Joseph Martin

2021-11-15

Most businesses out there are all too aware of the very important role an access control system can play for ensuring their security of their day-to-day operations and indeed, the majority already successfully use such systems. While smart card or token-based access control systems have been around for quite some time, biometric solutions have become increasingly popular over the past few years, as they make the authentication process much more secure, easier and faster, while also delivering a very good ROI. When using a biometric access control system, you simply can't forge or forget your means of access because individuals are identified according to their distinctive personal traits and characteristics. Biometric Access Control Systems - Key Advantages Added Security Bi...