Advertising - Business Area

Top Mistakes In Advertising & How To Avoid Them: Part 9 of 10: Giving Up Too Soon

2021-11-17

Through the first eight articles, we've talked about opportunities of how to invest your advertising funds. Strategies you can do to make sure you get more out of your media placement. Tracking your messages. Making sure that you get in front of the right audiences and spending smarter, are all powerful tips. I think they will stand you in good stead. I know they've worked for me for countless applications and clients for three decades, so that's the best barometer I can offer. One thing that I have found in a number of clients is their hesitancy to revisit a previous media. Because they haven't done the necessary testing and because they have bailed too soon to really see if a campaign is working. This is why I implore you to please take the time to test and measure because your ...

Advertising

How to Add Personality to Content

Joseph Martin

2021-11-15

One of the founding principles of content marketing is to keep the readers of your content engaged. There are numerous methods you can use to do this, but one way that has been proven highly effective is to bring personality to your content. If you want to create content for your website that is entertaining, though, you may find yourself running into writer's block as you brainstorm topics and try to come up with content that is fun to read and informational for your audience. If you're having trouble making your content shiny and personable, there are some tricks you can use to add personality to the content you produce. Tricks to add personality to commercial website content include: Tell good stories Aim for the emotions Use rhetorical questions Tell Good Stories ...

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Helpful Design Tips For Roll Up Banner Stands

Joseph Martin

2021-11-14

Also known as roller banners are a great choice for exhibitors at a trade show or exhibition. You can use them to make a positive difference in your office or shop. Besides, they can be a good thing to include in your point of sale stuff. If you really want to make a great impression, we suggest that you get the right design and information about the banner stands. Given below are 5 tips that can help you design an appealing roller up banner. Read on to know more. Logo spot It's a good idea to keep the logo on the top. That's the best place to show your core message and business logo. Ideally, the core message should be at the eye level. The same goes for your website, product image, or company slogan. The logo should be big enough so that everyone could see it from a distance. After

Advertising

All About Mailing Lists

Joseph Martin

2021-11-14

OK. The title of this article may be a bit misleading. I probably should have titled it "some things about mailing lists." I'm not actually going to cover everything about mailing lists. There's just too much to cover. Today I'll will be covering the basics. So, if you're somewhat new to direct mail,you'll appreciate the simplicity of this article. So, are you ready? What is a mailing list? Fair enough. In simplest terms, these are names that should represent your target market. In other words, it's who you are sending your sales pitch or offer to. Types: Believe it or not, there's different types of mailing lists that you could choose. And you should be very choosy. In fact, one of the most reliable places to start looking for your list is the SRDS Direct Mail List Sourc

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Is The Office Junior Looking After Your Social Media?

Joseph Martin

2021-11-12

More often than not those that are running a business know that they need to be on social media but the chances are and I am speaking broadly here that many 50+ year olds do not understand how social media works effectively enough to bring in leads. Without knowing all that much about social media themselves and seeing the office junior on their phone all the time they think she must know how to use social media herself so they think to give the business social media to run ads and bring in new business. This is a big and costly mistake let me tell you what happened. Of course it is so wrong on many levels as there is no doubting that the girl knows how to be social but she does not know how to drive traffic (leads) and then to be able to convert the leads to sales. I saw this

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Book Namaste Telangana Classified Ads Online

Joseph Martin

2021-11-03

Through book4ad which is an authorized and leading newspaper ad booking agency you can book Namaste Telangana classifieds ads online without any difficulty. Book4ad provides you a reliable platform for users to book classified advertisement online in Namaste Telangana.Namaste Telangana is an Indian Telugu language daily newspaper owned by Telangana Publications Pvt. Ltd. It was founded in June 6, 2011 by Divakonda Damodar Rao, founder and Managing director of the newspaper. It was published from Hyderabad, Telangana. It mainly focus on the development and politics of Telangana State.It is published from Hyderabad, Warangal, Khammam, Nalgonda, Karimnagar, Mahabubnagar and Nizamabad. You can also get the Namaste Telangana newspaper in epaper format. According to a survey conducted by India T

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Are You Running A Smart Company or A Dumb One?

Joseph Martin

2021-10-25

Dear Biz Whiz and friend,I keep my eyes on the road, my hands upon the wheel when it comes to marketing education-especially if I know it's from a reliable source. I don't have to tell you there's a lot of 'self-proclaimed' gurus posing these days as copywriters, marketing experts and consultants.Beware cuz you'll pay dearly taking advice from these scoundrels. Trust me what I say this because I've learned from the school of hard knocks-and it hurts where it counts... in the pocketbook!Anywho. My number one job is to help grow your business. Like a sales professional who works off a commission, I get paid on the results that I bring you. With that said, I'll do my absolute best to bring you credible, field tested information that you can use to increase your bottom-line.So, let's get crack

Advertising

The Best Forms of Advertising Using Banner Displays and Event Tents

Joseph Martin

2021-10-25

Today, advertising like everything else has taken a drastic turn and the things that were not used in the past are used today as effective advertising and marketing tools.Event TentsTents can be used for purposes of advertising today. You can purchase a great tent that will definitely reach out to your clients and the potential clients that you are targeting. There are so many kinds of pop up event tents that a company can use to excel effectively in advertising and promote business. The event tents can be custom made for a particular client and they can bear any message that the advertiser wants to put across.Advertising is important and it may be for that reason that it remains such a significant thing even today. It is a reliable and reputable method of attracting and keeping clients. T

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How To Make Your Online Business Stand Out By Going Offline

Joseph Martin

2021-10-24

One of the most successful direct response marketing legends doesn't use email and insists people call or fax him to get his response.I'm talking about the great Dan Kennedy.But don't be confused for one minute - Mr. Kennedy's one of the sharpest and up to date marketers there is, and he refuses to deal with email inquiries as a principle.Why?Because he values his time.See, he knows people won't give half as much thought to write an email as they do to writing a real physical letter, fax, or what they'll say on the phone.There's a certain level of dedication and seriousness in the way people perceive a physical letter these days.But that's not how it always used to be, and the most important reason for this is... you guessed it - emails.Think about it - 20 years ago, almost nobody used ema

Advertising

Why Use Flyer Printing to Promote Your Events and Your Business

Joseph Martin

2021-10-19

When you are thinking about planning an event or launching your product or service, it is important that you create awareness about it. There are several ways to create awareness and one of the most successful ways is through printing flyers. This is a great marketing tool and it works effectively to promote your products and services.Flyers are an ideal offline marketing strategy. In order to ensure that your flyers printing is effective, it is important that you plan the activity properly, including an efficient distribution strategy and a tracking mechanism to monitor progress.They are effective for your business especially when you are working on a tight budget. Printing Flyers will pay off and all you need is a clear strategy, determine your target audience and the location of distrib