Innovation

Why Amazon’s Secret Weapon Is Disrupting Your Business

What do today's buyers give a flip about? They care about buying value that starts with the product or service as most of us think of value. However, part of the value equation with today's customer often includes meeting personal objectives, e.g., shopping convenience, relevant information and/or experience, sustainability, brand purpose, monetary incentives, and tech tools to make it all happen ASAP, to name some of the more important factors.Here's a word of caution about today's retail environment: If your business thinks of brand value only as the intrinsic value of your product and/or service you deliver, you are ripe for disrupting!Since it's our business to help you be more successful with Internet technology, the focus of this article centers on an effective tool that you can depl

Read More
Innovation

Finding The Creative Edge With Neuroscience

One of the key modern challenges for organisations is creating a working culture that balances creativity with more analytical thinking.In our busy world it can often be difficult to build the right 'creative environment' where people can get into the right frame of mind to generate insight and new ideas to solve problems creatively. Everyone has both analytical and creative abilities, though one aspect is usually more pronounced than the other.It takes a conscious effort to develop such environments - but both individuals and employers can help by taking note of some of the recent findings from neuroscience.If you want to develop a more creative organisation or are just looking to be more creative yourself, try some of these tips...1. Foster positive environmentsNeuroscience tells us that

Read More